The first footwear that protects dogs' lives because it cannot be eaten.
Brazilians love flip-flops, but dogs love them too, you can notice. But behind this seemingly harmless act, there is a serious problem: in Brazil alone, around 200,000 emergency surgeries are performed annually to remove foreign objects from dogs' digestive systems. In most cases, pieces of rubber from flip-flops.
These are complex and expensive procedures that often cannot be performed in time, resulting in the death of many animals.
To change this behavior, Arezzo, the largest women's footwear brand in Latin America, launched a product that contains denatonium benzoate, the most bitter compound on the planet. A product that prevents dogs from chewing on flip-flops.