Mars Wrigley expands the brand portfolio in Brazil with a new version of Snickers covered in dark chocolate, launching a campaign filled with messages of authenticity and boldness.
With the launch of Snickers Dark, we created a campaign that invited all brand lovers to bring back their "Dark Side" which, like dark chocolate, represents being bold, intense, and authentic in a positive and label-free way.
The campaign featured the release of a film and various digital activations, including Instagram filters, TikTok influencers, quizzes, print ads, social media posts, and POS materials.
