To promote SKY's presence at RiR 2019, we developed a digital campaign that celebrates the union of the best movie hits with great successes in music and entertainment. This was the narrative we built for our campaign. Showing from our characters getting ready to go to the festival to when they meet great successes from the music and entertainment industry.

Also, influencers invited the festival audience to visit our booth and experience our services, while the audience at home enjoyed the festival and programming through SKY.