This time hunger went further and even reached generative AI.
SNICKERS® campaigns are globally known for exploring the confusion caused by hunger. This time, the confusion went further and reached Artificial Intelligence. How? Through confusing prompts created by "hunger." For this, we listed the most common typing errors caused by factors like inattention and haste within AI tools—particularly due to vocal similarity and also letter proximity on the keyboard. These terms were transformed into ads with surreal images, all generated by generative AI plataforms, becoming a campaign that gains new pieces daily.
